Atlantic Computer

Case Analysis #1 Atlantic Computer raise up definition and Goals: http://accountantsun.blogspot.com/2010/11/case-issue-develop- set-strategy-for.html http://accountantsun.blogspot.com/2010/11/atlantic-computer-1.html * Jason Jowers, a unusedly minted MBA, had joined Atlantic Computer however quartet months ago as the youngest yield manager. He would be trus twainrthy for developing the pricing strategy for the Atlantic wad (i.e., the tender Tronn server and the PESA software tool), which had been developed specifically to meet an uphill basic server market, a new market to the company. nevertheless it had to compete with Zink server of Ontario Computer, its major contention in this market.

* dissolve on the pricing strategy for Atlantic Bundle * Developing the pricing strategy for the Atlantic Bundle * Pesa ould allow the tronn to perform up to 4 times meteoric than its standard speed * There are two of import market fragment in the server industry * The largest split up high murder servers, 200000units next year, grow around 3% annually Atlantic has been a strong player in this segment and has captured 20% off the revenue market consider prerequisite about 50000units in 2001 , and register about 36 commingle annual growth rate through 2003 lead second New market Reputation of High forest responsive post-sales ssistance High performance servers and basic servers would not be viewed as substitutes by nodes. Comptitosr Ontario Ontario computer inc a firm that concentrated its effortsolely on the low-end server market with its Zink product lin e Atlantics Tronn was breathing out to com! pete directly against Ontarios Zink. That meant that a business customer could conceivably receive the very(prenominal) level off performance by buying whizz Tronn loaded with the PESA as compared to buyuing quadruple basic servers The widely held impression is that software tools are just part of the server and should be provide for free. * The price that should Jowers charge...If you pauperization to get a proficient essay, order it on our website: BestEssayCheap.com

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