Business Hrm

Billabong business report Executive summary Billabong is a world(prenominal) snitch which was mark off together to direct youths in harm of their outdoor, sporting and leisure time actives. In 2008 Billabong was ranked ordinal in the highest ranks Australian brands with a value of $2.2 billion. Billabong argon culturely known for the high-quality, innovated, dur qualified, contemporary and fashionable products. All these things pull out this brand appealing to their target grocery. what is more Billabong has worked primary on the interest marketing strategies to advantage to set about success: overlap Price Promotion Place/distribution Product Billabong has close to 2200 products lines within Australian solely and over 1000 is early(a) places such(prenominal) as the States and Europe for example. Technology plays a large offset in the designing and manufacturing of all these products using the fibres bodilys etc. Billabong make umteen different prod ucts ranging from swimwear to jewellery, snow gear, travel bags, caps, cd holders, boards and yet Von travel rapidly sunglasses. In order to keep their normal products such as t-shirts, board shorts etc. they comport to be able to map new materials which are preferent by their target market. For example for skaters, Billabong have developed fabrics to adjudge the pounding of the board.

what is more Billabong are trying to be environmentally friendly as they possibly can by maturation ways to use recycled materials to produce their products. Price In call of pricing for Billabong products, they are seen t o be affordable by their set target market y! et also cover the be of the high-quality products which consumers are buying. Price points are used to show the market price and its quality of material used. Promotion Billabong is the known to be the trail brand in Australia and 1 of the three leading brands in America for its products. Billabong use a global brand strategy to meet the expectations of its market. They use other large globally branded...If you want to get a broad(a) essay, order it on our website: BestEssayCheap.com

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