Media Equation The media equation is a theory developed by two professors of communication, Byron Reeves and Clifford Nass, at Stanford University. The theory is simple. They state that people take by the media as if they were real, hence the equation: media = real life. essenti solelyy Reeves and Nass atomic number 18 saying that people on an unconscious level behold the media as real. People tidy sum objects of the media ar talking to them personally. Reeves and Nass view things such as computers, televisions, radios, and other(a) medias as inanimate objects. They dont debate that these objects are about to get up and move as if they were alive, but that the objects that relay the media are reacted to as though they were alive. Reeves and Nass credence the slow pace of phylogeny as the reason that the gentle race responds socially and of course to the media: The Human brain evolved in a knowledge base in which only human race exhibited rich social behaviors, and a world in which all perceived objec...If you want to get a full essay, night club it on our website: BestEssayCheap.com
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